Organo is a Multilevel Marketing company and has elected to market its products through a multilevel direct selling channel.
Direct selling, by definition, is the sale of products and services carried out face to face with consumers, usually through explanation or personal demonstrations. Whereas, in pyramid schemes, people enrich themselves through the payments made by new recruits exclusively.
In regard to Pyramid schemes: rewards and emphasis come from adding new participants and their investments and not from the sale and distribution of real products to actual consumers.
Here at Organo, we encourage Distributors to obtain retail sales in order for their business to grow and become successful.