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EU 's New Red tea vs NA's Red tea

Edited

Why is the EU Red Tea different from the Red Tea in North America?

  • The EU Red Tea has been formulated with Ganoderma + Lion’s Mane, while the North American Red Tea contains Ganoderma + Cordyceps.

  • Organo develops and adapts products based on the needs and preferences of different markets. The EU formulation reflects market demand and interest in the Ganoderma + Lion’s Mane mushroom combination.

  • This is a regional formulation and does not mean that the North American Red Tea formula has changed.

Does this mean the NA Red Tea will be changing to the new formula?

  • Not at this time. The North American Red Tea remains formulated with Ganoderma + Cordyceps.

  • We will be watching the performance and consumer response to the EU Red Tea as we continue to learn more about market preferences.

  • If there is sufficient interest and opportunity, we may explore introducing the formulation in other markets in the future.

Why Lion’s Mane?

  • Lion’s Mane is an ingredient that has generated growing consumer interest, particularly in the area of focus and cognitive wellness.

  • The Ganoderma + Lion’s Mane combination gives us another way to respond to evolving consumer interest in functional mushrooms and wellness beverages.

  • As with all Organo products, we continue to look at consumer demand, market trends, and regional requirements when developing our portfolio.

If leaders ask, “So is Lion’s Mane replacing Cordyceps?”  this is our proposed exact response:

The EU Red Tea is a regional formulation developed in response to market demand and interest in the Ganoderma + Lion’s Mane mushroom combination.

The North American Red Tea continues to feature Ganoderma + Cordyceps. Organo develops products based on the needs, preferences, and opportunities within each market, so formulations may differ from region to region.

We will be monitoring the EU Red Tea’s performance and consumer response as we continue to learn more about market preferences. If there is sufficient interest and opportunity, we may explore introducing this formulation in other markets in the future.

If someone presses specifically on why the formulas differ, CSR can simply say:

“Product formulations can vary by region because of different market and regional requirements. For the EU, we developed the formula around the Ganoderma + Lion’s Mane combination based on market demand.”